How Does Google Display Targeted Ads?


Google’s AdSense engine will periodically send a bot to your site called Googlebot to check it over. This bot is just a piece of software that reads your web pages. Googlebot analyzes things, including your site’s native language, page structure, and the keywords you use. Using the information obtained by the Googlebot, Google then delivers AdSense adverts to your site, which will most likely encourage your visitors to click on them.

If your blog is written in a language other than English, the Googlebot will let AdSense know, and the service will begin serving advertising in that language. Ads in the wrong language (say, English on a Spanish site) would be annoying. AdSense is available in many languages and regions around the world. And the advertisements that appear on your blog will be local to your area and written in your language.

Ads will be more relevant to your site’s content as time passes and the Googlebot visits more frequently. At first, the bot might misunderstand the meaning of your blog if you have not done a great job of using lots of relevant keywords.

Ads targeted at parents may appear on a coffee blog if the author frequently discusses raising children in the blog’s Article posts. If you want Googlebot to read your blog and deliver the advertising you want to show up on your site, you need to stick to the topic, at least most of the time.

Knowing what standards Google is looking for on your website with its Googlebot, and keeping your blog compliant with those requirements, makes AdSense work its best for you.

Googlebot can read headings and emphasize text.

Headlines are emphasized more than regular text with the h1>/h1> and h2>/h2> tags. This means that posting preferably headlines tagged as <h1></h1> and sub-titles tagged as <h2></h2> words can help AdSense zero in on the subject of your blog better. It also means that you will want to limit the photos and graphics to a minimum, but on the images you use, don’t forget to use the “Alt” property in the image call that keeps on topic with your text. Start a second site to hold all of your photographs and then connect them to your main blog if you want a photo-heavy blog.
One helpful advice for bloggers is to always put the post’s headline front and center at the start of the article’s body copy. AdSense makes it quick and easy to achieve great results. To help the Googlebot realize that your blog is about frogs, mention them in the title and then again as a bold headline at the top of your blog article post. By taking a few moments to do this, you’ll help the Googlebot quickly grasp the subject matter of your blog and begin displaying relevant AdSense advertisements. As a bonus, it won’t destroy your readers’ perception of your writing’s authenticity. It’s also easier on the time commitment than dealing with meta tags or other search engine tricks commonly used by bloggers.

Another good tip with AdSense is to make sure you use your topic’s keywords often in your blog post titles and use them again within the content of your posts as well. If you run a blog about chickens, for instance, you should incorporate the word “chicken” into the titles of your posts. You should also use the words “chicken,” “egg,” and “other related words” as often as possible in your articles.

AdSense will function better and send more relevant ads to your site the more relevant titles and content you can post. Advertisements closely related to your blog’s content tend to get more clicks. Think about the times you have clicked on the Google AdSense adverts on a website you were browsing. Generally speaking, was it for something similar to the topic you were currently reading about? Of course, it was.

You should avoid stuffing your published Articles with keywords. Your blog’s audience wants to know that you’re writing for them, not for profit. It would appear that I made an effort to include the word “chicken” as many times as possible in the sentence, “The chickens in my chicken coop are working on having more chickens in the spring…” The Googlebot that delivers your AdSense advertisements requires a happy medium between your readers’ interests and your own. Instead of filling your message posts with keywords, try utilizing them in complete sentences or as part of the title.

You don’t want your blog to look like it was built around several keywords to generate AdSense revenue, either. You also do not want to copy content from free sites like wikipedia and then paste them into your blog. These blogs are called splogs (short for spam blogs), and doing this can get you kicked off of AdSense and Blogger. You need a blog with good original content, not just a bunch of keywords. If you want to raise search engine rankings briefly, you can create a splog and fill it with keyword rubbish and adverts, but why would anyone want to read that?

The time it takes for the Googlebot to crawl through your site and identify its primary topic depends on its size and complexity. So that it doesn’t waste the money of its AdWords customers, Google will only place ads for charities or public service announcements on your blog if it is new to the AdSense program. You, the blogger, benefit from this as well. The last thing you want is irrelevant advertisements popping up on your blog. Google has addressed this issue by displaying impartial advertisements.

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