The algorithms of search engines are entirely unknown. So what works in SEO and what doesn’t is simply the result of examining sites that reach page one.
Sometimes the keywords appear earlier than expected, and sometimes they do not.Because the time frame for results is so long, measuring the effectiveness of an SEO campaign is extremely difficult. Finding the right company can be complex with the proliferation of SEO companies and the ambiguity of operations. Select the top rated seo companies.
SEO is not a science, but it can be approached scientifically. As with PPC, the results are not immediate, but they should be visible after three months of a program. Okay, give or take a few months for the whims of Search Engines, which like to change their algorithms ust as your site is about to take off!
The SEO issue is that it is an overly broad field. We can only speculate on what works and what doesn’t.
Five factors are said to do 70% of the work.
1. a well-optimized code
2. Metatags that are well optimized
3. Alt tags and header tags
4. Use of keywords in the URL
5. Website backlinks
If your SEO company is smart enough to integrate all of this, your SERPs should be around rank 10-12 for moderately competitive keywords by the fourth month.
Competitive keywords take much longer, and the effort required to increase page 1 positions grows proportionally with each class.
There are two ways to see if your company works on your website.
1. Create a Google Alert for the name of your company. When you set up an alert, Google will pick it up and deliver it to your inbox every time a directory picks up your link, a blog picks up your article, or the company issues a press release. The more alerts you receive, the harder your SEO company works.
2. Make use of a tracking account. Google Analytics is free and constantly improving based on user feedback. Request that your SEO company set up analytics tracking and obtain your account id and password so that you can check in regularly.Unfortunately, SEO is a time-consuming process. Before concluding that the SEO firm is duping you, how long should you wait After six months of an SEO program, it’s time to fire your SEO company if you encounter any of the following scenarios.
Scenario #1: There has been no increase in search traffic six months into the campaign.
Scenario #2: Your traffic has increased, but no conversions have occurred.
Scenario #3: You aren’t even on page two for your targeted keyword.
Scenario #4: The company’s report shows a significant increase in links but little increase in rankings.
Scenario #5: Your keywords have remained static.
Scenario #1: Why is there no increase in search traffic six months into the campaign?
Perhaps they aren’t working at all, or maybe they’re targeting the wrong keywords.
Very competitive keywords may generate more traffic volume but take longer to optimize (up to 12-24 months). Professional SEO companies choose a mix of low-competition, moderate-competition, and high-competition keywords to maximize your ROI. If your SEO company does not follow this strategy, it is time to fire them.
How to Check: Demand that Google Analytics (a free tool) be added to your site and that you visit it regularly.
Scenario #2: Your traffic has increased, but conversions have not. Maybe it’s a genuine mistake that can be fixed, or you’re getting a lot of spam traffic because the company posted the site in the wrong places to show traffic statistics. This happens all the time with unprofessional companies attempting to gain SEO credibility. The unsuspecting client is duped.
How to Test: Go to analytics. Select traffic sources. Examine all traffic sources, including referrals, search engines, and direct traffic. Examine the sites that the referral traffic is sending and the keywords.
If all of these are satisfactory, you will require more than just SEO for your website.
Scenario #3: You have not overreached page 2 for your targeted keyword. Perhaps the targeted keywords are too competitive, or your company does not cover all aspects of SEO.
This is a difficult situation. If you are happy with your keyword movement over the months, perhaps a push is all that is required. Otherwise, it would be best to investigate what the company is doing.
How to Test: Enter your search term into the search bar. Your URL can be found on page #1.
After sixmonths of campaigning, if it is not on page one, it should be on page two for at least some of the keywords. It should appear. Contact the SEO firm and demand an explanation if it isn’t there.
Scenario #4: The company’s report shows a significant increase in links but little increase in rankings.
Perhaps the ranking will gradually improve, OR the company is attempting to impress you by increasing your links. This is false reporting, not legitimate SEO. These links will harm your site in the long run. Stay away from the business.
How to Test: Occasionally, type the following into the Google toolbar to see the number of links to your website- links: Examine the relevance of the site that is linking back to yours. If the links come from spam sites, the company should be fired.
Scenario #5: Your keywords have remained static. Assume you were on page #3 or page #2 for the keywords and approached a company to get you to page #1. However, you have not moved. Perhaps the company is taking you for a ride.
OR There is no other explanation. Fire the company. They are yielding no results. Other scenarios may exist that have not been addressed in this article. It’s difficult to tell whether the company is working hard enough to get you on page one. It is a good idea to maintain constant contact with the company. Request a monthly comparative report and keep track of the growth in links, traffic, andkeyword positions. Get the company’s monthly action plan. Keep track of the action plan. You will see the results very soon!